Soft Focus Loose Powder for Flawless Complexion

e.l.f.'s High Definition Powder is your secret weapon to a flawless face. Proud to be 100% vegan and cruelty-free worldwide, this versatile loose powder can be worn to set your makeup or worn alone to reduce shine on days when you feel like going au natural – either way you'll be putting your best face forward. e.l.f. makes the best of beauty accessible to every eye, lip, and face.

Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie—glam or bare faced, minimalist, maximalist and every look in between—we are for every eye, lip, and face.

SKIN-PERFECTING SETTING POWDER: Ready, set, selfie—this setting powder ensures you're always insta-ready by subtly blurring fine lines, pores, and blemishes for a radiant complexion.

DELIVERS SHEER, NATURAL COVERAGE: The loose, light-as-air formula delivers translucent coverage that blends effortlessly onto your skin, giving you a smooth soft-focus finish that won't cake or crease.

HOW TO USE: Swirl a powder brush over the powder, tap of the excess, and buff onto the face and neck. Wear alone, or use it to set foundation and makeup for a long-lasting look.

FOR ALL SKIN TYPES: The e.l.f. High Definition Powder is perfectly compatible with all skin types.

SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

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